Nexus — Series-A Product Website
Custom WordPress theme for a Series-A startup. Design system in Figma, Gutenberg-block architecture, 98 mobile Lighthouse. Marketing ships new pages without dev.
The problem they were solving
Series-A startup with a founder-designed WordPress site. Investor-facing pages loading 5+ seconds. Design inconsistencies causing brand confusion at critical fundraising moments.
How I approached it
Built the design system in Figma first, signed off with the CEO. Custom theme from scratch, no page builder. Every component as a reusable Gutenberg block so marketing could ship new pages without dev. Lighthouse 98 mobile from day one.
By the numbers
Overview
Nexus SaaS wanted to move off a Webflow site to WordPress so their marketing team could ship pages independently. The catch: no design compromises, and PageSpeed had to stay above 95 on mobile.
What we built
Fully custom WordPress theme with a Tailwind-based design system, ACF Pro flexible content blocks matching every Figma component, and Alpine.js for interactive UI patterns. Zero page builders, zero bloat.
Deliverables
- Custom theme with 30+ reusable ACF blocks
- Design system matching Figma 1:1
- Advanced blog with reading time, related posts, TOC
- Multilingual setup (EN, ES, DE)
- PageSpeed 98/95 mobile/desktop
